ARTISTS WITH A PURPOSE
In 2017 COPPERSTONE Event Production & Creative Agency started the Talent Search South Africa competition to not only give upcoming artists a platform to showcase their talent, but also to do good. The purpose of the competition is to assist talented acts with the potential for commercial growth and to break through into the entertainment industry. With the competition our aim is to guide contestants through the process of self-discovery in which individuals acknowledge their interest and motivation to become exceptional in a specific area.
We also believe in creating Artists with a Purpose. Talent Search SA is not only about finding the country’s freshest, undiscovered talent, but also about giving back to the community. We want to assist the country’s up-and-coming talent to use their “instruments” for doing good and to bring awareness to areas that affect us most, including the safety of children, cancer, human rights, anti-bullying and education. It is COPPERSTONE’s philosophy to treat others the way we wish to be treated. We have long lived by the mantra, “doing well by doing good.” This philosophy is demonstrated through our core values and involvement in charitable efforts. Since COPPERSTONE was established, charity events and supporting NGO’s and other charitable causes have been at the core of what we do.
We promote a process of self-discovery in which individuals acknowledge their interest and motivation to become exceptional in a specific area. We take a personal touch and educate each participant differently so we can skyrocket their strengths and launch them to be successful in their field, whilst providing essential tools to assist in the further development of their career.
Contestants must perform various challenges during the run of the competition: doing charity drives, raising funds for causes, designing and planning their own events and marketing drives, and establishing and promoting themselves as a brand. They receive support throughout the year from incredible established artists and industry professionals.
Talent Search SA is not a reality show, it’s a competition where we work with and mould fresh and up-and-coming talent for a career in the entertainment industry. A year of hard work, marketing drives, charity campaigns, performances, eliminations and master-classes will assist in crafting a career in a very saturated industry.
The competition is completely inclusive. Anyone is genuinely welcome to enter and showcase their talent. We are also the biggest independent Talent competition in the country. Not only do we encourage, educate, inspire, excite, and explore potential while instilling good work ethics and the importance of honorable conduct, but we also give away amazing prizes for the winner! Prizes up for grabs are worth more than R100 000, and includes holidays, pamper and beauty items, marketing tools, as well as a management and publicity contract.
NOTHING GREAT COMES EASY
Music is a major form of response to the world. It is often an attempt to capture an aspect of the world, to draw attention to something about it, to comment on it, to present a surprising or fresh angle on it, to represent it for the sake of exploring something about it, or enjoying or celebrating it. Music and art can motivate and encourage those who’s spirits are down and need a lift – but at the same time continued commitment to those causes are essential, especially when dealing with vulnerable children who have experienced abandonment at a very young age.
It’s easy to dismiss the hard work and commitment behind greatness as mere talent, but we don’t realise how much is behind becoming a top performer. The resilience, the mental toughness, the endless hours of practice… If you want to become a superstar, the odds are not in your favour. And frankly, the deals are bad. But if you want to make a living in the entertainment industry, it is doable. It does mean you may need to maintain 2 or 3 jobs, learn new instruments, better your craft, work on new skills, represent and market yourself, and be willing to perform when you don’t want to. Success necessitates sacrifice.
If we were conscious about how hard masters work on their craft we would feel ashamed for ever thinking that natural talent alone is the reason for their success. When people called Michelangelo’s “Pieta” a work of genius, he replied “If people knew how hard I had worked to gain my mastery, it wouldn’t seem so wonderful at all”. Everyone that has made it to the top in any field had to spend endless hours learning and refining their skill. No exception. None. Even Mozart, who have been wrongly popularised as a genius that simply “got it”, worked extensively on his craft from an early age.
If you don’t love something, then don’t do it. But if the entertainment industry is in your blood, give it a shot and enter. And the hard work will pay off. But the competition is not only hard work- it is forming bonds with like-minded people, being exposed to industry professionals, winning great rewards throughout the journey and having fun along the way. If this is your passion, the best way to predict your future is to create it.
ENTER IN 2020
Entries for this year’s competition will open on the 1st of March . Stay tuned and don’t miss the deadline.
At COPPERSTONE we live, eat and breathe entertainment. We want to create memories with you as well as keep you updated on the competition. We created a blog to highlight the phenomenal talent this country has to offer, the music we love, talent which inspire and amaze us, industry news and tips to better yourself as an artist and those tracks which form the soundtrack to our lives.